Metadata and heading checks
Every important page should have a unique title, meta description, canonical URL, and one clear H1. Open Graph and Twitter metadata should also be consistent.
Crawl and index checks
Search engines need clean internal links, a valid sitemap, a correct robots file, and no accidental barriers to core service, location, founder, or content pages.
Schema and performance checks
Schema helps engines understand the page type, while clean speed and layout behavior help both search and usability. The two should be handled together.